The Swedish Advertising Ombudsman (Reklamombudsmannen, RO)

Reklamombudsmannen is a self-regulation organization founded by the industry. We work for ethical marketing communication by:

• receiving complaints from the public about advertising,

• reviewing if advertising is following the Advertising and Marketing Communication Practice from the International Chamber of Commerce (ICC)

• informing about marketing ethics.

In 2010 RO handled 283 cases.

In the media