The Swedish Advertising Ombudsman (Reklamombudsmannen, RO)
Reklamombudsmannen is a self-regulation organization founded by the industry. We work for ethical marketing communication by:
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receiving complaints from the public about advertising,
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reviewing if advertising is following the Advertising and Marketing Communication Practice from the International Chamber of Commerce (ICC)
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informing about marketing ethics
Welcome to the English version of the Swedish Advertising Ombudsman's web site. This site is currently under construction and will soon be extended with more information. If you have any questions about the site or the work we do please e-mail us at ro@reklamombudsmannen.org.