Reklamombudsmannen (logotyp)

The Swedish Advertising Ombudsman (Reklamombudsmannen, RO)

Reklamombudsmannen is a self-regulation organization founded by the industry. We work for ethical marketing communication by:

  • receiving complaints from the public about advertising,

  • reviewing if advertising is following the Advertising and Marketing Communication Practice from the International Chamber of Commerce (ICC)

  • informing about marketing ethics

Complaints handeling process

Contact

Adress: Reklamombudsmannen
Jungfrugatan 10
S-114 44 Stockholm
Tel: + 46 8-662 05 50
Fax: 08-662 05 02
E-mail: ro@reklamombudsmannen.org

In 2009 50 commercials where upheld

In the media

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RO - a part of EASA

Reklamombudsmannen represents Sweden in  EASA, the european organisation responsible for self regulation in marketing in the EU.